Introduction:
We’re here at Mobile World Congress 2019 and I’m joined by Yasmeet Singh Sethi, Research Leader of Ericsson Consumer Lab. In this blog post, we’ll delve into the insights shared by Yasmeet about the 5G for Consumer Experiences area at the Ericsson Pavilion and the impact of 5G on both mature and emerging markets.
Insights from Yasmeet Singh Sethi:
The 5G for Consumer Experiences Area
- The Ericsson Pavilion at Mobile World Congress 2019 features a brand new area called “5G for Consumer Experiences.”
- The focus of this area is to drive thought leadership and help customers understand the consumer experiences enabled by technologies like 5G, edge computing, and IoT.
Busting Industry Myths
- One of the key objectives of the 5G for Consumer Experiences area is to debunk industry myths surrounding 5G in the consumer market.
- The area addresses myths such as the lack of near-term consumer benefits from 5G and the absence of use cases in the consumer market.
Research-Based Insights
- The insights shared by Yasmeet are based on extensive research conducted in 22 countries, involving conversations with 30,000 consumers.
- The research aims to address questions about consumer willingness to pay for 5G, the impact of smartphones on 5G adoption, and the potential use cases in the consumer market.
Seminar and Research Launch
- Ericsson is launching the research at Mobile World Congress and is hosting a seminar titled “Shaping Your Consumer Business with 5G.”
- The seminar will feature discussions with a progressive operator in Europe, focusing on tangible use cases and opportunities in the 5G consumer business.
5G in Emerging Markets
- There is significant interest in 5G in emerging markets, with consumers in countries like Brazil, Indonesia, and India expecting 5G availability within a year.
- 5G is seen as particularly relevant for emerging markets due to its potential to solve network congestion and connect the unconnected, offering a competitive choice against legacy broadband technologies.
Conclusion:
The insights shared by Yasmeet Singh Sethi shed light on the evolving landscape of 5G for consumer experiences and its impact on both mature and emerging markets. As the industry continues to explore the possibilities of 5G, it’s clear that consumer-centric approaches and research-based insights will play a crucial role in shaping the future of 5G technology.
Stay tuned for more updates from Mobile World Congress 2019 and the latest developments in the world of 5G technology. Thank you for reading!
