In this episode of Conversations With Dez, Dez Blanchfield talks with Veselin Pistorica, the chief operating officer and founder of Waylay, discussing his background, the day in the life at Waylay, and the key concepts of democratising data insights and low code automation. We also delved into the accessibility of artificial intelligence and IT and OT data to everyone. Lastly, we explored the upcoming trends in the industry and what senior executives should be preparing for in the next 12 to 18 months.
Background of Veselin Pistorica
Veselin Pistorica is an engineer by education and has a background in data mining and artificial intelligence. He has worked in academia and at Alcatel, where he focused on troubleshooting systems and control theory. With over a decade of experience in the industry, he co-founded Waylay in 2014, bringing a wealth of knowledge and expertise to the company.
A Day in the Life at Waylay
Veselin’s role as both founder and chief operating officer has evolved over time, shifting from a technical role to one focused on growing and scaling the company. With a strong emphasis on making the company a success, Veselin’s responsibilities have transitioned into operations and strategic planning.
Key Concepts at Waylay
- Democratising Data Insights: Waylay aims to bridge the gap between automation and machine learning, making it applicable and implementable in real-life business scenarios. The goal is to provide a platform that enables everyone to benefit from automation and machine learning.
- Low Code Automation: Waylay’s approach to low code automation involves writing small snippets of code to facilitate automation, making it easier and faster to implement complex use cases.
- Accessibility of AI and IT/OT Data: Waylay’s technology enables the accessibility of artificial intelligence, information technology, and operational technology data to everyone. By bridging different protocols and platforms, Waylay empowers users to harness the power of their data for automation and AI.
Upcoming Trends and Industry Insights
Veselin highlighted the importance of managing expectations in the rapidly evolving technology landscape. With advancements in generative AI and natural language processing, there are opportunities to streamline processes and drive innovation across various industries. The focus on automation and lowering the bar for intelligent technology usage is crucial for survival and success in the long run.
Relevance of Human Expertise in a Changing Landscape
Veselin discussed the shift in roles within industries due to technological advancements. He emphasised that while technology has changed the way certain tasks are performed, the need for human expertise remains crucial. For example, the role of tour operators has evolved from physically guiding individuals through a city to validating and creating journeys through technology. The job hasn’t disappeared, it has simply transformed.
Conclusion
In conclusion, our conversation with Veselin Pistorica provided valuable insights into the world of technology, automation, and data accessibility. As the industry continues to evolve, it’s essential for senior executives to stay ahead of upcoming trends and leverage innovative solutions to drive their businesses forward.
Stay tuned for more updates and insights from Waylay at the upcoming Mobile World Congress in Barcelona, where they will showcase their technology in the context of the telecommunications industry.




