In this blog post, we will dive into the innovative work of Channel Store, a part of the larger CBR Streaming Media group. Fernando, a representative of Channel Store, provides insights into the company’s unique approach to the television industry and the disruptive changes it is bringing about.
Introduction to Channel Store
- Channel Store is a part of CBR Streaming Media, a 60-year-old company with a team of video engineers, developers, and advertising experts.
- The company operates in three divisions, including creating B2B to C solutions for telcos, offering free and affordable television propositions through TV5, and providing pure B2B solutions through Channel Store.
Disruption in the Television Industry
- Fernando emphasizes that the television industry is undergoing significant changes, driven by the penetration of connected TV devices in homes, the shift towards digital delivery of ads, and the ease of producing television content.
- Advertisers are moving towards cost per view (CPV) models, similar to the internet era, allowing for better measurement, targeting, and control of ad delivery.
Opportunities and Growth
- The addressable market for the new advertising model in media content is substantial, with significant growth projected in the industry.
- Channel Store is positioned at a crossroads, working with publishers, platforms, and advertisers to create products that cater to the evolving needs of the industry.
Expanding Reach and Partnerships
- Channel Store is in an expansion phase, working with over 150 channels across Europe and expanding into emerging markets.
- The company is focused on connecting with potential partners, platforms, and advertisers to capitalize on the evolving television landscape.
Technology and Infrastructure
- Channel Store has developed a native cloud architecture based on microservices, ensuring high availability and scalability for its operations.
- The company relies on advanced technologies for video coding, packaging, storage, encoding, transcoding, and low-latency delivery, all of which are crucial for its success in the industry.
Collaboration with Huawei
- Huawei plays a significant role in supporting Channel Store’s technological requirements, providing scalable solutions for video coding, packaging, storage, encoding, and low-latency delivery.
In conclusion, Channel Store’s innovative approach to the television industry, coupled with its strategic partnerships and technological advancements, positions it at the forefront of the media revolution. As the industry continues to evolve, Channel Store remains committed to shaping the future of television and advertising.
By staying on top of these trends, Channel Store is poised to continue leading the way in the ever-changing landscape of media and entertainment.
