At the Mobile World Congress 2019 in Barcelona, Eva Headforce, the head of marketing and communications at Ericsson Digital Services, shared insights into the company’s preparations for the event and the key highlights of their showcase. In this interview, Eva discusses the focus on 5G, simplifying operations, and transforming industries with the latest technology.
Planning for Success
Eva reveals that the planning for the next year’s event begins as soon as the current one ends. This demonstrates the commitment to staying ahead in the fast-paced world of technology and innovation. The team at Ericsson Digital Services is dedicated to showcasing the latest advancements and addressing the needs of their customers.
Showcasing 5G Evolution
When attendees visit the Ericsson pavilion at Mobile World Congress 2019, they will experience a pulse towards 5G. The focus is on smooth evolutions to 5G across radio, transport, core, and orchestration. Additionally, the showcase highlights the simplification of operations and the use of data to enhance efficiency and customer experience.
The Reality of 5G
Eva emphasizes that 5G is not just a vision for the future, but a reality that is already being delivered. With 10 named customers and numerous engagements, Ericsson is at the forefront of 5G technology. The company has also initiated over 4200 NDA, demonstrating the extensive reach and impact of their work in the 5G space.
Key Launches at Mobile World Congress 2019
One of the major announcements at the event is the evolved 5G platform, showcasing an end-to-end 5G portfolio with products across radio, transport, cloud core, and communication. The platform is underpinned by a common cloud infrastructure and digital BSS for monetizing 5G and IoT cases. The feedback from customers has been overwhelmingly positive, indicating strong momentum in deploying 5G at scale.
Enhancements in Digital Services
The acquisition of Cenex and the introduction of dynamic orchestration with AI and automation are key highlights of Ericsson’s digital services. These advancements enable customers to test and deploy new services more efficiently, improving their time to market and overall operational capabilities.
Simplifying Operations with Predictive Analytics
Eva discusses the importance of automation and predictive analytics in simplifying operations for customers. With the increasing complexity of 5G, these capabilities are crucial for providing a better user experience and optimizing operational costs. The focus is on guiding and helping customers deploy specific use cases and services seamlessly.
Conclusion
The interview with Eva Headforce provides valuable insights into the innovative solutions and advancements showcased by Ericsson Digital Services at Mobile World Congress 2019. The company’s commitment to 5G evolution, simplifying operations, and transforming industries reflects a forward-thinking approach to technology and customer satisfaction.
As a consumer, the seamless integration of these technologies promises a future where connectivity and efficiency are at the forefront. With a focus on end-to-end capabilities and a holistic approach to services, Ericsson Digital Services is poised to lead the way in the ever-evolving landscape of telecommunications and digital transformation.
