In this video episode of Conversations with Dez, Mo Katibeh, Chief Marketing Officer for AT&T Business, we cover the past, present, and future of 5G, as well as some surprising use cases that have emerged and the overall current state of 5G within the market as a whole.
Overview of 5G Progress
Mo Katibeh reflects on the pivotal year of 2019 for 5G, not just for AT&T but for the entire industry. He highlights AT&T’s explicit focus on bringing 5G to the business sector, as well as the development of the device ecosystem to support 5G networks. The most significant factor has been the experimentation and collaboration with businesses to understand how 5G can drive transformation and create new experiences for end customers.
Next Wave of Adoption and Uptake on 5G
Mo Katibeh discusses the widespread adoption of 5G across various industries, including finance, manufacturing, retail, and venues. He provides examples of 5G use cases in sports stadiums and healthcare, emphasizing the transformative potential of 5G beyond just speed and latency.
Maturity Curve of 5G
Mo Katibeh addresses the question of where we stand on the maturity curve of 5G. He emphasises that 5G is still in its early stages, with the application ecosystem catching up to the devices and networks. He encourages businesses to invest in 5G now to gain a competitive edge and drive the next set of outcomes.
Fun and Surprising Use Cases of 5G
Mo Katibeh shares some surprising use cases of 5G, particularly in the manufacturing sector. He highlights the potential of AR and VR to create guided workflows for training and repair processes. Additionally, he envisions a platform where retired experts can remotely assist companies in training the next generation of talent, fundamentally changing the way we think about work and retirement.
Entertainment and Immersive Experiences with 5G
Mo Katibeh discusses the potential for immersive entertainment experiences with 5G, such as inserting oneself into movies or attending virtual premieres using volumetric capture technology. These advancements represent a shift from 3D movies with glasses to 5G-powered immersion.
Conclusion
The conversation with Mo Katibeh provides valuable insights into the current state and future potential of 5G technology. As businesses and industries continue to adopt and experiment with 5G, the possibilities for transformative experiences and outcomes are endless.
Stay tuned for more updates on the latest developments in 5G technology and its impact on various sectors. Thank you for reading, and we look forward to sharing more exciting 5G insights with you soon.
