Welcome to the Changing Face of eCommerce! In this blog post, we’ll be diving into the insightful panel discussion on the evolving landscape of eCommerce. Our expert panelists, Travis Erich, Chris Buckthorpe, Royston Poo, and Matthew Heap, share their valuable insights on the business and technology challenges faced by organizations in the wake of the pandemic.
Introduction
Hello and welcome to the Changing Face of eCommerce. My name is Des Blanchfield, and I have the pleasure of being your host and moderator for today’s discussion. We’re very excited to be hosting this exclusive live stream panel presented by Supply Chain Insights digital magazine. In this panel discussion, we’ll be covering everything from fulfillment locations to hardware requirements, all the way through to software and infrastructure.
The Business Impacts
Travis Erich’s Perspective
Travis Erich, the co-founder and CEO of TMX, sheds light on the significant impacts on consumer behavior and the urgency required by organizations to adopt new technologies for e-commerce capabilities. Some key points include:
- The rise of e-commerce as a key imperative for organizations
- The rapid change in consumer behavior and buying patterns
- Winners and losers in the business landscape
- The need for agile solutions and real-time analytics
Chris Buckthorpe’s Insights
Chris Buckthorpe, the Director of Professional Services at Manhattan Associates, shares his perspective on the business challenges and responses to support customers through the shift to e-commerce. Key highlights include:
- Shift in customer engagement and satisfaction levels
- Consistency across service levels and network inventory
- Upgrading new capabilities and positioning of inventory
Royston Poo’s Observations
Royston Poo, the vertical practice lead for APAC supply chain at Zebra, discusses the recurring disruptive events faced by businesses and the need for real-time visibility. Some key points include:
- Natural and man-made disruptive events impacting businesses
- The need for digitization and modernization in supply chain operations
- The role of Zebra Technologies in facilitating the digitization journey
Technology Challenges
Chris Buckthorpe’s Insights
Chris Buckthorpe highlights the technology challenges faced by organizations, especially in distribution centers and omni-channel retail. Key points include:
- Native cloud architecture enabling automatic scaling of supply chain capabilities
- Full view of inventory across retail networks and seamless customer interaction
- Introduction of automation and mobile automation in distribution centers
Operational Challenges
Matthew Heap’s Observations
Matthew Heap, a technology expert at Rackspace, provides insights into the operational challenges faced by organizations and the need for a modern data warehouse. Key takeaways include:
- The shift from traditional capex to opex models for technology investments
- The need for agility and transformation in IT teams
- The importance of supplier modernization and global cybersecurity regulations
Travis Erich’s Perspective
Travis Erich emphasizes the importance of simulating supply chain processes and conducting sensitivity analysis to optimize physical infrastructure and fulfillment environments. Key advice includes:
- Simulating supply chain processes for sensitivity analysis
- Conducting network planning prior to implementing physical infrastructure changes
- Considering short, medium, and long-term impacts on fulfillment environments
Royston Poo’s Observations
Royston Poo highlights the challenges in labor management and the optimization of inventory and assets in supply chain operations. Key points include:
- Challenges in sourcing, training, and retaining qualified labor
- Optimization of inventory planning and asset management for cost efficiency
- The role of Zebra Technologies in addressing operational challenges in supply chain operations
Conclusion
The insights shared by the panelists provide valuable perspectives on the evolving landscape of eCommerce and the challenges and opportunities it presents for businesses. The changing face of eCommerce requires organizations to adapt and embrace digital transformation to meet the demands of the modern consumer.
Stay tuned for more updates and insights on the changing face of eCommerce! Thank you for joining us.




