Good afternoon, ladies and gentlemen! Today, we are diving into the topic of transforming media services into media infrastructure and the potential it holds for various industries. The new foundation model of AIGC and the development of VR AR glasses have revolutionized the video industry, paving the way for a new era of possibilities.
Transformation of Media Services
The evolution of media services has been a journey from traditional movies and TV programs to video on demand, live streaming on the mobile Internet, and now to the era of AIGC and 3D media. This transformation has led to the development of new business models such as remote collaboration, retail networks, and virtual human experiences, all of which require a robust media infrastructure to support them.
Content Production Evolution
- From real-world video shooting to virtual production for enhanced efficiency
- Importance of one-stop content production on the cloud for efficiency
- Introduction of AI-assisted content generation for increased production efficiency
Content Distribution Shift
- From unidirectional distribution to real-time interworking for an enhanced end-user experience
- Emphasis on high definition, actual latency, and real-time interaction for new experiences
- Shift towards virtual avatars and artificial intelligence for expanded business boundaries
Cloud Infrastructure Evolution
- Transition from the computer century to the video century
- Key technologies driving the evolution: computing, artificial intelligence, graphic technology, and blockchain
New Efficiency in Content Production
The efficiency of content production has evolved through a three-phase path, enhancing the way content is created and delivered to audiences.
Traditional Content Production
- Based on real-world video shooting, requiring significant effort and post-processing
- Lengthy production periods
One-Stop Content Production on the Cloud
- Utilizing massive computing power and high-performance storage capability on the cloud
- Example: Huawei Cloud MetaStudio for digital content production pipeline
AI-Assisted Content Generation
- Implementation of AIGC capability to increase production efficiency
- End-to-end production services for one-stop virtual human production
New Experience in Industrial Scenarios
In various industrial scenarios such as sports, gaming, entertainment, and e-commerce, the live streaming experience has been upgraded to offer low latency and enable massive user interaction.
- Upgraded live streaming for low latency and increased user interaction
- Virtual humans deployed across various industries for enhanced experiences
- Examples of virtual human deployment in different industries
As we continue to witness the evolution of media infrastructure, it’s clear that the potential for industries is boundless. The integration of advanced technologies and the shift towards a video-centric cloud infrastructure are paving the way for new efficiencies and experiences across various sectors.
Stay tuned for the next part of this series, where we will delve deeper into the impact of media infrastructure on industries and the opportunities it presents for the future.
